Shopify development, from a custom theme to a headless storefront.
We build Shopify stores that sell: custom Liquid themes when the store needs its own face, headless storefronts when it needs speed and features a theme can't give, and the integrations, financing and local delivery that real retail runs on.
Shopify is the right engine. The storefront is where stores win or lose.
Shopify handles the hard, boring parts of commerce well: checkout, payments, inventory, tax, fulfilment and a huge app ecosystem. What it doesn't do for you is make your store the obvious choice. That comes down to the storefront: how fast it loads, how easily someone finds the right product, and how confident they feel pressing buy.
That's where we work. A theme built around how your customers actually shop, product data structured so filters and search work, pages that answer the questions a showroom salesperson would, and the integrations your operation needs behind it.
Theme or headless? The honest trade-off.
Most stores should start with a well-built theme. Some outgrow it. Here's how we decide.
| Custom Liquid theme | Headless (Next.js + Shopify) | |
|---|---|---|
| Best for | Most stores, from a first launch to a large catalog | Stores that need custom experiences, very large catalogs or content-heavy pages |
| Speed to launch | Faster: weeks | Slower: more to build and test |
| Editing | Shopify's theme editor, familiar to your team | A content model we set up; still edited without code |
| Apps | Most Shopify apps work out of the box | Apps that inject into the theme need an integration |
| Performance | Good with a lean theme | Excellent, with full control over what loads |
| Cost to run | Lowest | Adds hosting for the storefront |
Jewel City Mattress runs on a custom Liquid theme; LA Mattress uses Shopify as a headless backend behind a Next.js storefront with a sleep quiz and an AI sleep-expert chat. Both are in the case studies below.
What we build on Shopify.
Custom themes
Liquid themes designed around your catalog and customers, not a marketplace theme with your logo swapped in. Fast, accessible and editable in the theme editor.
Headless storefronts
Next.js front ends on the Shopify Storefront API for stores that need quizzes, configurators, rich content or performance a theme can't reach.
Catalog and search
Product data, variants, metafields and collections structured so customers can browse by brand, type, size or need, and filters actually work.
Financing, delivery and local retail
Buy-now-pay-later and financing, local delivery and pickup zones, showroom locations and store pages for retailers with a physical presence.
Apps and integrations
Custom apps and integrations with your ERP, CRM, email, reviews and shipping, so orders and customers flow where your team needs them.
Migrations
Moves from WooCommerce, Magento or another platform, with products, customers and orders brought across and every old URL redirected so rankings survive.
Every Shopify build ships with:
- A lean theme with no unused app scripts slowing checkout paths
- Product and collection pages with structured data for rich results
- 301 redirects for every old URL when migrating
- GA4 and conversion tracking wired to real purchase events
- Accessible navigation, forms and product galleries
- Everything in your Shopify account, handed over with docs
Shopify stores we've shipped.
The honest answers.
Both. When a store needs its own look and structure we build a custom Liquid theme. When a good existing theme gets you most of the way, we customise it and save you the budget. We'll tell you which one your store needs on the first call.
Tell us what you're building.
A 30-minute discovery call. No deck, no sales script. Bring the problem and we'll bring the questions, then a fixed quote once it's scoped.