E-commerce for mattress stores that sells a bed people can't lie on.
A mattress is a high-ticket purchase customers want to touch first. We build stores that close that gap online: guided choice, clear financing and delivery, and local search that brings people to the showroom when they do want to try.
Why mattress stores lose online.
Shoppers can't feel the difference between two hybrids on a screen, catalogs run to hundreds of models, and the national online brands and big-box retailers outspend a local chain on ads. The result is a site full of near-identical product tiles that sends people to compare prices somewhere else.
The stores that win online replace the salesperson's questions with a guided path, answer price and logistics before checkout, and make the showroom part of the journey instead of a competitor to it.
What we build for mattress retailers.
Guided choice
A short sleep quiz that narrows a large catalog to a confident shortlist, and browsing by brand, type (memory foam, hybrid, innerspring) and size that actually filters.
AI sleep advice
A plain-English sleep-expert chat grounded in your catalog, like the Claude-powered assistant on LA Mattress, for the questions a consultant would answer in store.
Financing and delivery up front
0% APR financing, lease-to-own, white-glove delivery and haul-away shown before checkout, so the price is never a surprise.
Showroom finder
Location pages and a finder that hands online shoppers to the nearest showroom when they want to lie down first.
Local SEO
Buying guides and location content aimed at "mattress store near me" and city-level searches, the most competitive queries in local retail.
Shopify or headless
Shopify for simple catalog management; a headless Next.js storefront when the experience needs quizzes, chat and full performance control.
Mattress stores we've built.
The honest answers.
Yes, when the site does what the showroom does: narrows the choice, answers the comfort and logistics questions, and makes financing and delivery clear. It also sends shoppers who want to try in person to the right showroom.
Tell us what you're building.
A 30-minute discovery call. No deck, no sales script. Bring the problem and we'll bring the questions, then a fixed quote once it's scoped.