Shringhaar, Handcrafted Indian Sarees & Jewelry
An e-commerce store for handcrafted Indian sarees, 92.5 sterling-silver and fashion jewelry, and artisan accessories, sourced from across India.
Shringhaar curates exquisite Indian sarees, sterling-silver and fashion jewelry, and accessories like shawls and bags, handcrafted by artisans from remote regions of India. Selling premium handmade pieces online is hard: the craftsmanship has to come through on a screen, a broad and ever-changing catalog needs to stay easy to navigate, and shoppers, many of them diaspora buying sight-unseen, need a reason to trust the brand.
We built the store on Shopify so a large, frequently-updated catalog of sarees, jewelry, and accessories stays easy to merchandise. The experience is organized around how people shop the category: by collection, by material (92.5 silver versus fashion jewelry), and by product type, with generous imagery that does the craftsmanship justice. Best-sellers, client reviews, and the story of artisan sourcing build trust on the first visit, and a newsletter captures interest for new drops.
Shringhaar launched as a polished storefront that frames the products as the handcrafted, artisan pieces they are: collections and categories that make a wide range easy to browse, social proof front and centre, and a Shopify backend the team runs themselves, adding products, launching collections, and publishing without touching code.
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