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CASE STUDY · LOCAL BUSINESS

The Look Hair Salon

The Look Hair Salon, Glendale, CA

A booking-first website for a family-owned Glendale salon, a priced service menu, online booking, a before/after gallery, and local SEO that brings walk-ins through the door.

The Look Hair Salon website
01 / The brief

The Look is a family-owned Glendale salon, beloved since 11.11.11, with 25+ years of experience and hundreds of glowing Yelp reviews, but a website that didn't do the work justice. They needed a site that looked as polished as their styling, made booking effortless, showed off real results, and helped nearby Angelenos actually find them.

02 / The approach

We built a fast, modern site that puts booking front and centre: a clear, priced service menu (cuts, color, balayage, extensions, treatments, styling), an online booking button on every screen, and click-to-call for walk-ins. We let the work speak with a before/after gallery and surfaced their real Yelp and Google reviews. Local SEO, structured data, neighbourhood landing content for Glendale and the surrounding areas, and fast mobile performance, helps them show up the moment someone nearby searches for a salon.

03 / The result

The Look now has a site that matches the quality of the chair. Booking sits on every screen with click-to-call for walk-ins, the priced service menu sets expectations before the appointment, and a before/after gallery alongside their real Yelp and Google reviews does the convincing. Local SEO and neighbourhood content point nearby searches straight at an easy booking, turning the salon's long-earned reputation into filled chairs instead of leaving it buried on a page no one could find.

04 / Stack

What we built it with.

Frontend
  • Next.js
  • React
  • Tailwind CSS
Backend
  • Supabase
Feature
  • Online booking
Comms
  • Twilio (SMS reminders)
Payments
  • Stripe (deposits)
Email
  • Resend
Monitoring
  • Sentry
Analytics
  • PostHog
Infra
  • Vercel
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