Trellee
← All work
CASE STUDY · E-COMMERCE

TMFoodStuff

TMFoodStuff, Fresh Fruits & Vegetables, UAE

A bilingual online grocery for the UAE, same-day fresh produce across all seven emirates, with cash-on-delivery, WhatsApp ordering, and VAT-correct checkout.

TMFoodStuff website
01 / The brief

TMFoodStuff wanted to sell fresh fruit and vegetables online across the UAE, a market where customers expect same-day delivery, pay by cash or card, shop in both English and Arabic, and won't forgive produce that turns up bruised. They needed a storefront that felt fresh and trustworthy, handled the local specifics (AED pricing, 5% VAT, per-kilo and per-piece units, emirate-based delivery), and made reordering effortless.

02 / The approach

We built a custom Next.js storefront tuned for grocery: per-kilo and per-piece pricing, category browsing across fruits, vegetables, organic, and boxes & bundles, launch promotions, and a checkout that handles cash-on-delivery and card with 5% VAT built in. The whole experience is bilingual English/Arabic, with WhatsApp ordering and updates for customers who'd rather chat than fill a form. Delivery is scoped by emirate, the catalogue restocks daily, and the team can run offers and restocks without touching code. Served behind Cloudflare for speed across the region.

03 / The result

TMFoodStuff launched as a fast, fully bilingual grocery storefront covering all seven emirates with 2-4 hour delivery and 190+ fresh products. Customers order by web or WhatsApp, pay by cash or card, and reorder in a tap, and the brand runs promotions and daily restocks on its own.

04 / Stack

What we built it with.

Frontend
  • Next.js
  • React
  • Tailwind CSS
Backend
  • Supabase
Payments
  • Stripe
Comms
  • Twilio + WhatsApp
Email
  • Resend
Monitoring
  • Sentry
Analytics
  • PostHog
Infra
  • Vercel
Commerce
  • VAT-aware checkout
Engage

Want a similar outcome?

Book a discovery call