Yellow Pink
Yellow Pink, Imported Beauty & Wellness
A fast, bilingual e-commerce PWA that brings imported beauty and wellness to Pakistan, cash-on-delivery, a content-driven Journal, and a storefront built to convert.
Yellow Pink sells internationally-sourced beauty and wellness, skincare, makeup, and clinical-grade nutraceuticals, into a Pakistani market where shoppers expect cash-on-delivery and are rightly skeptical of online stores claiming to sell "imported" goods. They needed a storefront that felt as premium as the products, earned trust on the first visit, and stayed fast on the mid-range Android phones most of their customers actually use, not another templated marketplace listing.
We designed and built a custom storefront on Next.js instead of forcing the brand into an off-the-shelf template. The catalog spans makeup, skincare, and a full wellness range (women's health, men's vitality, immunity, bone & joint), with search, filtering by concern, and a checkout tuned for cash-on-delivery and free-shipping thresholds. To earn trust we leaned on what actually convinces a first-time buyer: 100% authentic / imported messaging, verified-buyer reviews, an easy-returns policy, and an editorial "Journal" of genuinely useful long-form wellness guides that doubles as a high-intent search channel. Under the hood it's a fast, installable PWA with structured data for rich results, analytics and Web Vitals reporting from day one, and bilingual English/Urdu support, all deployed on Vercel.
The result is a storefront that loads fast on a mid-range Android and reads as a credible, premium brand from the first screen. Shoppers browse makeup, skincare, and the full wellness range, filter by concern, and check out with cash-on-delivery and free-shipping thresholds, the way customers in Pakistan actually buy. Because it is a custom Next.js build rather than a locked template, Yellow Pink can add products, run promotions, and ship new sections themselves, and the content-driven Journal gives the brand an organic acquisition channel that compounds over time instead of renting attention through ads.
What we built it with.
- Next.js
- React
- Tailwind CSS
- Supabase
- Stripe
- Twilio
- Resend
- Sentry
- PostHog
- Vercel
- Progressive Web App
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