50 SEO Prompts for ChatGPT and Other AI Assistants

An AI assistant won't replace an SEO strategy, but it's a fast helper for the repetitive parts: titles, outlines, page reviews and topic ideas. These 50 prompts work in ChatGPT or any other AI assistant. Replace the bracketed parts with your own details.

Two habits improve the output. Paste in real material, like your page copy or Search Console data, instead of asking the assistant to guess. And check anything factual, since an assistant can sound confident and still be wrong.

Keyword research

1. "List 20 long-tail search phrases a [type of business] in [location] could realistically rank for, with the likely search intent for each."
2. "Group these keywords into topic clusters and suggest one main page per cluster: [paste keywords]."
3. "List 15 questions people ask before buying [product or service]."
4. "Compare my page and a competitor's: [paste both]. Which topics does theirs cover that mine doesn't?"
5. "List related terms and subtopics a thorough article on [keyword] should cover."

Titles and meta descriptions

1. "Write 10 page title options under 60 characters for a page about [topic], with the main phrase near the front."
2. "Write 5 meta descriptions under 155 characters for this page that include [keyword] and a clear reason to click: [paste summary]."
3. "Rewrite this title to be more compelling without losing the keyword: [title]."
4. "Suggest 8 H2 subheadings for an article targeting [keyword], in the order a searcher would want them."
5. "Write a short, readable URL slug for a page titled [title]."

Content

1. "Create a content outline for [keyword], with the angle for the introduction, the H2s, and the question each section answers."
2. "Draft a 100-word introduction for [topic] that gives the answer in the first two sentences."
3. "Rewrite this paragraph so it reads naturally and uses [keyword] once: [paragraph]."
4. "Suggest internal links from this article to my other pages, with anchor text: [paste article and page list]."
5. "Write 5 FAQ questions and short answers for a page about [topic], based on questions real customers ask."

Technical SEO

1. "Explain step by step how to find and fix broken internal links on a [platform] site."
2. "Explain the Core Web Vitals in plain language and the most common fix for each."
3. "Explain how to find, check and submit the XML sitemap for a [platform] site."
4. "Review this robots.txt and tell me if it blocks anything it shouldn't: [paste file]."
5. "Walk me through diagnosing why this page isn't indexed. Here is what Search Console says: [paste]."

Local SEO

1. "Write a Google Business Profile description for a [business type] in [location]. Keep it factual and under 750 characters."
2. "List local search phrases for a [business type] serving [city and nearby towns]."
3. "Draft 5 friendly, short messages asking happy customers for a review."
4. "Outline a useful service-area page for [city] that isn't a copy of my other area pages."
5. "What kinds of local directories and listings should a [business type] in [country] be on?"

Ecommerce

1. "Write a 60-word product description for [product] that includes [keyword] and leads with the main benefit."
2. "Write descriptive alt text for these product photos: [describe each image]."
3. "Draft an 80-word intro for the [category] category page that helps shoppers choose."
4. "Which types of structured data suit a product page, and what does each one do?"
5. "Suggest 10 buying-guide topics that would attract shoppers looking for [category]."

Links and outreach

1. "List criteria for judging whether a site in [niche] is worth getting a link from."
2. "Write a short, personal outreach email pitching an article idea to [site]. No fluff."
3. "Suggest 10 ideas for useful resources in [niche] that other sites would want to link to."
4. "Here are pages linking to my competitor: [paste]. Which could I realistically earn a link from?"
5. "Draft a polite email pointing out a broken link on [page] and offering my page as a replacement."

Content planning

1. "Build a 3-month content calendar for [business] around these topic clusters: [clusters]."
2. "Suggest article ideas for each stage of the buying journey for [product or service]."
3. "Here are my topics and a competitor's: [paste both]. What gaps do you see?"
4. "Turn this article into 5 social posts and one short email: [paste article]."
5. "This post gets impressions but few clicks: [paste title, description and copy]. Suggest how to refresh it."

Audits and analysis

1. "Give me a 15-point on-page SEO checklist for reviewing a single page."
2. "Do any of these pages target the same search? Suggest which to merge or re-angle: [list titles and topics]."
3. "My traffic dropped on [date]. List the likely causes and how to check each one."
4. "How can this article show more first-hand experience and expertise? [paste article]"
5. "Suggest schema markup for a [page type] and show an example JSON-LD block."

Quick wins

1. "From this Search Console export: [paste], which pages are close to page one and worth improving first?"
2. "Suggest how to format this section so it could appear as a featured snippet: [paste section]."
3. "Rewrite this heading to match what the searcher is looking for: [heading]."
4. "Plan the anchor text for internal links pointing to my [main service page], with variety and no stuffing."
5. "Act as an editor. Flag anything in this draft that reads as thin, vague or stuffed with keywords: [paste draft]."

What prompts can't do

These prompts get you a solid first draft fast. They don't give you real search volumes, backlink data or live rankings. Unless your assistant is connected to those tools, it's working from general knowledge, not your data. And prompts won't fix a slow site, a page Google can't index or a strategy aimed at the wrong searches.

Pair the assistant with real tools, like Search Console, a keyword tool and a crawler, and with someone who can tell a good idea from a confident wrong one. To see where a page stands now, run it through our free SEO audit. It checks indexability, titles, headings, speed, social tags and structured data for any URL.

If you'd rather hand the job to a team that does it every day, from technical fixes to local signals and content, see our SEO services or book a 30-minute call.